Lace Up And Feel The Legacy. Produced At The Intersection Of Art, Music And Culture, These Champion Running Shoes Helped Define The ’90S. Revolutionised Through Collabs And Celebrated Through Rare Colourways, Its Striking Visuals, Waffle Outsole And Exposed Air Cushioning Keep It Alive And Well. Originally Designed For Performance Running, Visible Air Cushioning Puts The History Of Comfort Beneath Your Feet. Rubber Waffle Outsole Delivers Traction, Durability And Heritage Style. Padded, Low-Cut Collar Looks Sleek And Feels Great. The ’90S Were A Turning Point In Culture—Art, Music, Fashion And Sneakers. The Air Max Was At The Forefront Of The Movement. With Even More Exposed Air Cushioning And A Bold New Colour Affectionately Dubbed “infrared”, Its Revolutionised Design Helped The First 90 Take On A Life Of Its Own. No Longer Just A Running Shoe, It Solidified Air Max As A Streetwear Cornerstone.